Clean beauty is not just a trend, but a movement – one that champions sustainability and puts an emphasis on using safe and effective skin care, makeup, and hair products. This movement emphasizes clean ingredients that are free from harsh chemicals such as sulfates and parabens, ensuring your skin is nourished without risking any irritations.
Beauty products with the “clean” label offer a more conscious approach to their production process, leading to fewer emissions, less waste, and more ethical packaging. Clean beauty also represents transparency in what’s inside the product and where it comes from. There can be no greater feeling than opening a clean beauty product and knowing that you won’t find any nasties hiding inside!
Definitely, in today’s age where there are so many synthetic and often harmful options available in the beauty industry, clean beauty products stands out as the safe and smart choice for us to stay looking and feeling beautiful without sacrificing healthy practices or environmental responsibility.
Here are a few of the most common toxic ingredients one should avoid to go clean :
- Prabens
- Artificial fragrances
- Pthalates
- Sulfates
- Artificial colours
- Mineral Oils
Generally, clean beauty products tend to rely on the belief that a product that comes from nature is better for you, but that’s not necessarily true.
Earnest clean beauty products from Amira skincare
Just like our Exfoliating coffee mint body polisher which is divinely scented polish is perfect for parched, ruff and weathered skin. Coffee Extracts and Cocoa Seed have high-ranking polyphenols, a natural antioxidant known for anti-inflammatory properties. Green Tea Leaf Extract botanical anti-inflammatory helps to soothe and revitalize skin. Our polish is also enriched with Sea Buckthorn Fruit Oil to provide intense hydration and Vitamins A, C K & E for antioxidant protection, as everything in this bottle comes from the nature, “Squiky Clean” we say !
The role of clean beauty is the latest buzzword in the beauty industry and is embracing much-needed changes thanks to conscious customers and currently, the beauty market is flooded with products claiming to be under the clean beauty category. However, customers should properly understand the term “clean beauty” before jumping on this trendy bandwagon and buying products made with ethically sourced ingredients.
With real-life reviews and a passion for skincare that puts emphasis on ingredients, skincare, beauty, and lifestyle influencers, they have started vouching for a higher rate of adoption. As a result, consumers’ adoption rate has increased, and clean beauty can be the next industry to rise aggressively after EV and Bitcoins.
